Indiana University Athletics will partner with the Molson Coors Beverage Company to make Coors Light the exclusive domestic beer sponsor of Indiana Athletics, according to a press release Thursday.
“Improving the gameday experience for Hoosier fans has been a high priority for our department, and we are excited to team with a great sponsor with a proven track record of working with other schools,” Athletic Director Scott Dolson said in the release. “We are also excited that Molson Coors shares our commitment to encouraging people to drink and behave responsibly before, during and after our events.”
Molson Coors will be able to use the script “Indiana” logo in its promotion (so get ready to post those cans). The Rooftop at the Rock, an open-air spectator area in the south end zone of Memorial Stadium, will now feature a Molson Coors branded beer garden.
Additionally, Molson Coors established a $10,000 annual grant to support campaigns and initiatives promoting responsible drinking in the Indiana University and Bloomington communities.