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It’s July 1 and the Name, Image and Likeness Era starts today

Get those bags, Hoosiers

Michigan State v Indiana Photo by Michael Hickey/Getty Images

The day that should have arrived half a century ago is finally here.

Beginning today, Indiana athletes — and their counterparts across the country — are open for business. July 1 marks the start of a new era for college athletics now that the NCAA is allowing players in all sports to make money off of their names, images and likenesses.

At IU, athletic department officials have been actively preparing for this day for nearly a year following the creation of an NIL taskforce in August 2020. On Wednesday evening, shortly after the university conducted Zoom meetings with coaches and athletes across the 17th street athletics campus, Indiana released its official NIL policies for the public to digest.

Key points include:

  • IU athletes may be contacted for endorsement and promotional opportunities either through their individual social media accounts or through Opendorse, a college sports marketing firm with whom IU has been working since 2017.
  • Hoosiers may promote their own business; serve as a brand ambassador or social media influencer; conduct camps, lessons or clinics; make paid appearances; and sign autographs for compensation.
  • The use of agents for NIL activities is now allowed.
  • Indiana athletes may not include IU branding in their endorsements of third parties and/or products without the prior written approval of the IU Office of Licensing and Trademarks.
  • IU athletes cannot promote anything related to gambling, alcohol products, adult entertainment, banned substances, or illegal products/services.
  • Athletes must disclose paid opportunities to the Indiana athletic department within 10 days of the activity.

“I think the young men and women who represent Indiana will have the opportunity to be at the forefront of this legislation and will benefit greatly,” IU men’s basketball coach Mike Woodson said in a statement. “... With the strength of our fans, our social media following and the unquestioned loyalty of our alumni base, this is an exciting time to be a part of something this special.”

There’s still a lot we’ll learn in the coming weeks and months about how all of this will actually look and work in execution. But for now, Thursday marks an exciting first step into a brand new world of college athletics.

We’ll provide updates of noteworthy and interesting NIL opportunities for IU athletes as the first wave of deals become public.